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Get introduced to Digital Marketing basics and acquire a high-level understanding of its various facets. Learn how multiple digital channels can support your organization’s business goals.


Matt Bailey
Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

Key Features 

180 days of access to high-quality, self-paced learning content designed by industry experts

10 high quality chapters

3+ hours of high quality e-learning

Course completion certificate

Course Assessment


What’s the focus of this course?

Through the Introduction to Digital Marketing course, you will gain a high-level understanding of Web Analytics, Search Engine Optimization (SEO), Social Media Marketing, Pay Per Click Advertising (PPC), Conversion Optimization, Content Marketing, Mobile Marketing, Marketing Automation and Programmatic Buying, enabling you to take informed decisions and strategize your online marketing efforts. This course is suitable for all business roles from fresh recruits to function heads and business owners and is the stepping stone to begin your digital marketing learning journey.

What are the course objectives?

The following course will enable participants to:

  • Understand the basics of digital media, its power and potential
  • Discover and internalize online marketing jargons
  • Basic understanding of SEO, PPC, Social Media, Web Analytics and Content Marketing
  • Gain the context to take business decisions involving the digital media and online marketing
  • Get ready to deep dive into advanced online marketing topics

Who should take this course?

This course is ideal for:

  • Fresh graduates
  • Business owners
  • Web Designers
  • Web Marketers
  • Professionals in their early career
  • Marketing Professionals

These industry-leading organizations trust our training:


Course Curriculum

No curriculum found !


1 Part 1 – Introduction to SEO08:33

2 Part 2 – A Model of Search Engines06:23

1 Part 01 – Understanding Social Media Strategy24:03

2 Part 02 – Building a Social Media Strategy19:40

1 Introduction to Content Marketing18:28

1 Part 1 – Introduction to Email04:54

2 Part 2 – Basic Terminology09:42

1 Introduction to Mobile Marketing15:17

1 Part 1 – Introduction to PPC13:36

2 Part 2 – Psychology of Search13:45

1 Introduction to Conversion Optimization15:19

1 Introduction to Digital Analytics18:13

1 Introduction to Marketing Automation10:33

1 Introduction to Programmatic Buying07:59

Digital Marketing Introduction Test


That was just a sneak-peak into the lesson.Enroll for this course and get full access.

Exam & Certification

Basic understanding of business and marketing Basic Internet and Microsoft Office skills.


You can enroll for the training online. Upon successful payment you will receive an email from Yan Academy with an activation link to access the SimpliLearn online learning platform where all learnings are conducted. Payments can be made using any of the following options and receipt of the same will be issued to the candidate automatically via email.

  • Visa debit/credit card
  • American express and Diners club card
  • Master Card, or
  • PayPal

Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

Our training package gives you a complete feel of the fundamentals of digital marketing by covering a diverse set of topics.

We strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

You will be spending around 2- 4 hours to complete the certification.

This course solely mean for the audience who are looking to get Digital Marketing for beginners level of depth in the content. To be eligible for the training, the individuals are expected to have a fair idea on popular search engines and working knowledge of the MS Office suite which includes Word, Excel and PowerPoint.

As a learning path, Simplilearn offers a more in-depth content on Digital Marketing through our Digital Marketing Certified Associate course:

Our reputed authors team have a long innings with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers or speakers at conferences with adequate experience.

Google’s very own ‘Digital Marketing Evangelist’, Avinash Kaushik a master in Web Analytics trains participants to collect, organize, analyze web traffic data and improve the site performance.

Jennifer Cario, Social media authority provides an insight on building real customer relationships using techniques and strategies ideal for the social media.

Industry expert Todd Malicoat is there for participants to clear their queries on Search Engine Optimization rankings and traffic.

Training with NY-Times bestselling author Bryan Eisenberg is an awesome experience as he guides participants through conversion optimization, landing page performances and tips to get more traffic to your website.

Matt Bailey, founder and president of SiteLogic gives participants an overview of Internet marketing fundamentals.

Jeff, CMO at Mobivity gives audience a thorough knowledge on mobile marketing.

The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : Monster.com). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities.

Our training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

The certification is a stamp of approval for domain knowledge in the field of online marketing. This enhances the job prospects of individuals enabling them to gain entry in various Fortune 500 and Ecommerce companies like Amazon, Ebay and other top organizations. A survey conducted in Moz.org reported that the global average salary of online marketers is $65,766 and Entry level salaries start around $35,000. The Average salary for digital marketers in the United States is $86,253. The job market is very hot and there is a very strong demand to fill positions in the future.

Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.

If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

Contact us using the form on the right of any page on the our website, or select the Live Chat link. Our customer service representatives will be able to give you more details.






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    • Blended learning model (self-paced e-learning and/or instructor-led options)
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