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This 2-day Business Model Innovation MasterClass is for Managers & Executives who are responsible to make strong contributions to their companies’ competitive offerings.

 Eligible for WDA Grant and PIC Claim 

  About the course

A MasterClass for Professionals, Managers & Executives

This programme is supported by:

In an increasingly competitive environment with rapid technological advances businesses are facing disruptive changes to their industries through new business models of delivering products, services and solutions to customers.

Fore example, Chat aplications have literally replaced the multi-billion dollars SMS application, and online taxi booking has generated new billion dollars industry. Competitions are now global in nature, and so are the opportunities.

It is thus important for companies to have their PMEs be conversant with the latest business trends, management thoughts and leadership to come up with new and innovative ways of capturing values to the customers through new business models.


  Who should attend

This MasterClass is geared towards Professionals, Managers and Executives (PMEs) who are responsible to make strong contributions to their companies’ competitive offerings.

Companies are encouraged to send 2 or more participants so that they can work and collaborate effectively to innovate on their existing and future business models.

Participants are expected to participate actively using the tools during the programme.

  What you’ll learn

Participants in this programme will:

  • Be able to identify, generate and evaluate great business opportunities;
  • Be able to appreciate the importance of Empathy in understanding customers;
  • Be provided with powerful methodology, techniques and tools to innovate new business models;
  • Be able to develop competitive positioning for our current and future businesses.

  Learning Methodology

This 2-day programme is an intense and application-driven  MasterClass to empower PMEs to develop a strategic business model innovation framework to:
  • IDENTIFY: high-growth business trends;
  • GENERATE:  products, services and business model to address these high growth opportunities:
  • EVALUATE:  the most effective business model to exploit these high-growth opportunities.

They will be exposed to the latest concept of management methodologies such as Design Thinking, Value Preposition Canvas, Business Model Canvas, Customer Development and Lean Methodology; and use them intensely over 2 days to innovate new business models for their businesses and organizations.


 Day 1

9.00am – 10.30am:        The Growth Strategy Canvas
Using the 3S Model of Size, Sustainability & Scalability to evaluate the business for growth potential. 

10.30am – 11.00am:      Refreshments

11.00am – 12.30pm:      Stanford Design Thinking 
A 1-hour exercise used by Stanford d.School to understand customer needs, and the process of coming up with new products or services.  

1230pm – 1.30pm:         Lunch

1.30pm – 3.00pm:          Value Proposition Design I
 Applying the Customer Profile section of Value Proposition Design Canvas.  Focus on Jobs-to-be-done, pains and gains.

3.00pm – 3.30pm:         Refreshments

3.30pm – 5.00pm:          Value Proposition Design II
Applying the Value Proposition section of Value Proposition Design Canvas. Focus on pain-relievers, gain creators and minimum viable product (MVP). 


Day 2

9.00am – 10.30am:       Business Model Canvas I
Focus on the front-end of Business Model Canvas (BMC) , particularly revenue, channels & relationships. 

10.30am – 11.00am:      Refreshments

11.00am – 12.30pm:      Business Model Canvas II
Focus on the back-end of BMC. Comprehensive understanding of cost-structure, key partners, activities and resources.

1230pm – 1.30pm:         Lunch

1.30pm – 3.00pm:          Customer Development
Understand the Customer Development process of Search vs Execution, including the process of customer discovery and customer validation.  

3.00pm – 3.30pm:         Refreshments

3.30pm – 5.00pm:          Lean Methodology
Applying the hypothesis-driven process of build-test measure, designing experiments to validate assumptions.

 Course Fee Subsidies 

Fee after Subsidy for S’pore Citizens/PRs*

  • SME Participants: 
    • $350 nett (90% subsidy)
    • $140 nett (after PIC)
  • Non-SME Participants:
    • $1050 nett (70% subsidy)
    • $420 nett (after PIC)

  About Instructor 

A/Prof (Adj) Neo Kok Beng is a winner of the President’s Design Award (Design of the Year) 2014.

He is an innovation expert, technology entrepreneur and venture catalyst, specializing in the development of innovation-driven, technology-based, high-growth businesses.  He also founded several global technology startups in the areas of medical device, 3D printing and information security.

Prof Neo is an associate professor (adjunct) at the National University of Singapore, with appointments at NUS Business School, Faculty of Engineering and NUS Enterprise.  He is also Faculty of Innovation for Economic Development at Harvard Kennedy School and was Associate of Science, Technology & Globalization Project atHarvard University.  He is on the Academic Committee and Faculty of the Singapore-Stanford Biodesign Programme. He has delivered lectures and executive programmes at INSEAD, Stanford, SMU, SUTD, African Development Bank, A*STAR, Asahi Glass, Cerebos, Telkom Indonesia and JKH Sri Lanka.


He held the positions of Vice-President, General Manager, Director of Business Development and System Engineer at Singapore Technologies in the areas of aerospace, electronics, information technology and corporate investment.

He sits on numerous innovation advisory panels including Government Parliamentary Committee for Trade, Finance & Industry, Inland Revenue Authority of Singapore, SPRING Singapore’s Technology Commercialization Scheme, Subcommittee on Innovation & Enterprise for National Research Foundation, Prime Minister’s Office, and Moebio DesignHealth Initiative of Barcelona, Spain


Course Curriculum

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  • $ 350$ 3,500
  • 48 Hours
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    Corporate Learning Solutions

    • Blended learning model (self-paced e-learning and/or instructor-led options)
    • Course, category-access pricing
    • Enterprise-class learning management system (LMS)
    • Enhanced reporting for teams
    • 24×7 teaching assistance

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