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Eligible for SkillsFuture Credit (CRS-N-0029724) and Multiple Subsidy

  About the course

This masterclass on service innovation will take participants through a learning journey beyond the conventional human and service centric design thinking.

Senior executives and business owners will appreciate how an integrated approach between human and systems can create high-value innovative solutions directed solely at fulfilling users’ intentions. This then systematically creates high value products and services while minimizing risk of failure.

This class will be conducted mainly in English with some segments in Mandarin.

  Who should attend

  • Chief Executives
  • Business Owners
  • Senior Management
  • Directors

Who are looking forward to a breakthrough in their company’s current service profile.

  What you’ll learn

  • Megatrends and challenges in service innovation
  • Identifying opportunities for service innovation
  • Driving strategic innovation for service excellence through Innovation Leadership

  Learning Methodology

Participants will be engaged through group discussions and worksheets to reinforce their experiential learning by applying the framework to craft an innovation roadmap for their organization, and that when implemented successfully will position the organization with the strategic advantage over the competitiors.

  About the Speaker

frederick lauFounder and Chief Innovator of BetaMovement, Frederick Liau pioneered the term INTENTION and SOCIAL OBJECT Thinking, a concept which organizations can apply to achieve predictable success when they target innovation and efforts around INTENTION rather than on attributes of single product, service and customer characteristics.

Frederick is a speaker at events such as IoT Asia, Microsoft Partners Conference and is frequently invited to moderate or participate in panel discussions related to innovations.


Course Curriculum

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  • $ 38$ 482
  • 24 Hours
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    Corporate Learning Solutions

    • Blended learning model (self-paced e-learning and/or instructor-led options)
    • Course, category-access pricing
    • Enterprise-class learning management system (LMS)
    • Enhanced reporting for teams
    • 24×7 teaching assistance

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